Drink of the Week: Jaeger

29 September 2017

The drink many people go to for a great night, there is plenty more to Jaegermeister then you would really think, with a rich history and plenty of quirky stories, it had to be this week’s Drink of the Week!

Wilhelm Mast founded a wine vinegar business in his home town of Wolfenbüttel, Lower Saxony, in 1878 – but it wasn’t until 1934 that his son Curt took the business in a different direction, creating Jägermeister as we know it today. It’s made up of 56 natural herbs and spices, including ginger, cardamom and star anise (as well as 35% alcohol), and was sometimes consumed as a digestif.

Jägermeister means huntmaster, or master of the hunt, a line of work that has existed in Germany for centuries. Deer blood has long been rumoured to be a key ingredient in the drink’s secret recipe. However, experts have said deers blood would not brew properly so it is not possible (who would have thought?).


Launched in the UK in 2005 and by 2007 Britain was drinking drinking 700,000 bottles, and last year we put away some 6.3 million bottles of Jägermeister. To protect the unique taste of Jägermeister, Curt Mast wanted a bottle that could withstand being knocked about a bit. He tested hundreds of differently shaped bottles by dropping them from height on to an oak floor – today’s Jägermeister bottle is the only one that survived the fall.

Jaegermeister is available at Marine Holiday Park alongside a great range of other spirits in our Sports Bar and Mariners Club.

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